As we watch the first ten years of the 21st century fade into memory, and we turn our attention to the brand new decade ahead, the embedded presentation above is an opportunity to place a bookmark between the two decades and illustrate exactly where Japan digital culture stands at the beginning of 2010.

I have collected 27 pages of facts and statistics which I think most clearly define the immediate landscape of digital in Japan. Some of these figures will be recognizable to some of you, and some might be surprising and new, but over the next few weeks and months, I will refer to them as I continue to highlight some of the crucial trends developing in Japanese digital culture - particularly as it influences Japanese digital marketing.

Please subscribe to this Posterous for occasional updates in somewhat longer form, or, for more regular links to Japanese digital articles and research, you can follow either delicious.com/saren or twitter.com/saren.

As always, please leave a comment or post a question.

Presentation Sources and Credits

1. Image by heiwa4126
2. Reference: Forrester, July 2009 "Global Online Population Forecast, 2008 To 2013" ; Image by pacificit (Flickr)
3. Reference:eMarketer.com; Image by marufish (Flickr)
4. Reference: Google Ad Planner, November 2009; Image by heiwa4126 (Flickr)
5. Image by kirainet (Flickr)
6. Reference: emarketer.com "Japan Mobile Brief" 10/07/2009; Image by cocoarmani (Flickr)
7. Reference: emarketer.com “Japan Mobile Brief” 10/07/2009; Image by toyohara (Flickr)
8. Reference: emarketer.com Graph #105687; Image by kengz (Flickr)
9. Reference: emarketer.com ; Image by Beckii Cruel (YouTube screenshot)
10. Reference: emarketer.com; Image by Saren (screenshot)
11. Reference: mobikyo; Image by y4rd1n4 (Flickr)
12. Reference: Kei Shimada of Infinita as quoted in Contagious Magazine; Image by cloneofsnake (Flickr)
13. Reference: Kei Shimada of Infinita as quoted in Contagious Magazine; Image by stephencannon (Flickr)
14. Reference: techcrunchies.com; Image by dlisbona (Flickr)
15. References: MMD Labs/WirelessWatchJapan; Image by cavorite (Flickr)
16. Reference: Google Japan (via blog.gaijinpot.com); Image by kamoda (Flickr)
17. Reference: Kei Shimada of Infinita as quoted in Contagious Magazine; Image by jfchenier (Flickr)
18. Reference: Fortune.com and 9to5mac.com; Image by moojie (Flickr)
19. Image from Mixi.jp
20. Reference: Google Ad Manager, December 2009
21. Reference: Goo Research (via What Japan Thinks); Image by gyazickr (Flickr)
22. Reference: emarketer.com Graph #107876; Image by spilt-milk (Flickr)
23. Reference: Kei Shimada of Infinita as quoted in Contagious Magazine; Image from Gree.jp
24. Reference: CNET Japan; Image from mbga.jp
25. Reference: Asiajin.com; Image from Pixiv.net
26. Reference: Google Ad Planner, November 2009 ; Image by ottonassar (Flickr)
27. Image by yamagatacamille (Flickr)
28. Image by heiwa4126

Additional thanks for the following individuals for writing me thoughts and comments: Oliver Reichenstein, InformationArchitects.jp, Lawrence Cosh-Ishii, Mobkyo; Jim O'Connell; Manny Santiago, HESO Magazine; Michael Keferl, CScout Japan; Alan AKA shibuya246; Hawken King; David Scripps, Appliya.com; and Alan Yu, ngmoco.com