Saren Sakurai

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Digital Japan 2010 - By the Numbers

As we watch the first ten years of the 21st century fade into memory, and we turn our attention to the brand new decade ahead, the embedded presentation above is an opportunity to place a bookmark between the two decades and illustrate exactly where Japan digital culture stands at the beginning of 2010.

I have collected 27 pages of facts and statistics which I think most clearly define the immediate landscape of digital in Japan. Some of these figures will be recognizable to some of you, and some might be surprising and new, but over the next few weeks and months, I will refer to them as I continue to highlight some of the crucial trends developing in Japanese digital culture - particularly as it influences Japanese digital marketing.

Please subscribe to this Posterous for occasional updates in somewhat longer form, or, for more regular links to Japanese digital articles and research, you can follow either delicious.com/saren or twitter.com/saren.

As always, please leave a comment or post a question.

Presentation Sources and Credits

1. Image by heiwa4126
2. Reference: Forrester, July 2009 "Global Online Population Forecast, 2008 To 2013" ; Image by pacificit (Flickr)
3. Reference:eMarketer.com; Image by marufish (Flickr)
4. Reference: Google Ad Planner, November 2009; Image by heiwa4126 (Flickr)
5. Image by kirainet (Flickr)
6. Reference: emarketer.com "Japan Mobile Brief" 10/07/2009; Image by cocoarmani (Flickr)
7. Reference: emarketer.com “Japan Mobile Brief” 10/07/2009; Image by toyohara (Flickr)
8. Reference: emarketer.com Graph #105687; Image by kengz (Flickr)
9. Reference: emarketer.com ; Image by Beckii Cruel (YouTube screenshot)
10. Reference: emarketer.com; Image by Saren (screenshot)
11. Reference: mobikyo; Image by y4rd1n4 (Flickr)
12. Reference: Kei Shimada of Infinita as quoted in Contagious Magazine; Image by cloneofsnake (Flickr)
13. Reference: Kei Shimada of Infinita as quoted in Contagious Magazine; Image by stephencannon (Flickr)
14. Reference: techcrunchies.com; Image by dlisbona (Flickr)
15. References: MMD Labs/WirelessWatchJapan; Image by cavorite (Flickr)
16. Reference: Google Japan (via blog.gaijinpot.com); Image by kamoda (Flickr)
17. Reference: Kei Shimada of Infinita as quoted in Contagious Magazine; Image by jfchenier (Flickr)
18. Reference: Fortune.com and 9to5mac.com; Image by moojie (Flickr)
19. Image from Mixi.jp
20. Reference: Google Ad Manager, December 2009
21. Reference: Goo Research (via What Japan Thinks); Image by gyazickr (Flickr)
22. Reference: emarketer.com Graph #107876; Image by spilt-milk (Flickr)
23. Reference: Kei Shimada of Infinita as quoted in Contagious Magazine; Image from Gree.jp
24. Reference: CNET Japan; Image from mbga.jp
25. Reference: Asiajin.com; Image from Pixiv.net
26. Reference: Google Ad Planner, November 2009 ; Image by ottonassar (Flickr)
27. Image by yamagatacamille (Flickr)
28. Image by heiwa4126

Additional thanks for the following individuals for writing me thoughts and comments: Oliver Reichenstein, InformationArchitects.jp, Lawrence Cosh-Ishii, Mobkyo; Jim O'Connell; Manny Santiago, HESO Magazine; Michael Keferl, CScout Japan; Alan AKA shibuya246; Hawken King; David Scripps, Appliya.com; and Alan Yu, ngmoco.com

United State of Pop 2009 (Blame It on the Pop)

via youtube.com

United State of Pop 2009 (Blame It on the Pop) is a mashup of Top 25 Billboard Hits by DJ Earworm. We're each going to have to evaluate for ourselves how we feel about the state of popular music, but this is a great mash-up of where we stand right now.

For more really good Mashups released over the last couple of days check out the Kleptones' new Uptime/Downtime, and the annual Best of Bootie 2009.

Also, the annual Skillz Wrap-up for 2009 which is the lyrical review of everything that has happened over the last 12 months.

Global Map of Social Web Involvement

Media_httpwwwglobalwe_tcxjm
via globalwebindex.net

Here is a great graphic of the different countries around the world and how much they engage in Social Media. Interesting to note that Japan is on the lower end of engagement. One point to mention is that this is a survey of activity via a computer, and not a mobile phone. Japan, as we know, is basically skipping over the desktop and going straight to the mobile web. Therefore, their numbers here are a little misleading.

Setting Up a New PC (Work Edition)

 

I’ve used the New Year as an excuse to streamline my work computer, removing all the optional software before going on break and then installing everything fresh first thing this morning. I think it’s a nice opportunity to list out the digital tools I use at work, and see where in the course of a week I find I need them.

So step by step, here is the order of things I choose to install and set up on a PC to get everything off and running from scratch. I’ll continue to update over the course of the week as new things pop-up.

Day One: The Basic Necessities

1. Open Explorer (for the first and last time).

2. Download and install the latest Firefox.

3. Install Xmarks Add-on to synch bookmarks with home.

4. Open Firefox “Options” and set Homepage tabs (hint: separate URLs with a pipe |).

Note: because so much of what used to live on a hard drive is now happening on the web, setting up a browser gets a lot more accomplished than 10 years ago. So in my bookmarks you can count on things that would otherwise have been on a local machine: Gmail, Evernote, Google Docs, Bloglines, Flickr, are examples of “cloud” apps that replace old local apps or folders.

5. Set up multiple user profiles ( http://kb.mozillazine.org/Profile_Manager) . Set to prompt on start.

6. Download and install Dropbox for portable file storage.

7. Download and install Trillian (for AIM, MSN, Yahoo! etc.)

8. Download and install TweetDeck (for links and trends).